According to a new Nielsen/NetRatings survey, nearly 75 percent of the US population, or over 200 million people, are online—a record number. The company's February survey says that 204.3 million of the 272.8 million people in the United States over the age of two have regular access to Internet connections. "In just a handful of years, online access has managed to gain the type of traction that took other media decades to achieve," said Kenneth Cassar, director of strategic analysis at Nielsen/NetRatings. Interestingly, as a percentage, more women are online than men, which Nielsen/NetRatings says makes sense. "Women make the majority of purchases and household decisions, so it's no surprise that they're using the Internet as a tool for daily living," Cassar noted.
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