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December 19, 2005  |  Paul Thurrott  |  The Connected Home Tech Blog
It's Official: Xbox 360 Is a Flop in Japan

Microsoft had big hopes and dreams for Xbox 360 in Japan, given the cold shoulder its predecessor got in that tiny nation, dominated as it is by Sony and its PlayStation 2. Well, cast aside those hopes, Microsoft, because it's official: The Xbox 360 has completely flopped in Japan. After selling just 326,000 Xbox 360 units during the launch period last week, Microsoft set the kind of record it never wanted to set. Xbox 360 actually sold fewer units during its launch even than the doomed original Xbox did, as that prior console sold 556,000 units when it launched in Japan 3 years ago. Likewise, Microsoft was able to sell only about 30 percent of the consoles it offered to the Japanese market, while Xbox 360 completely sold out, and instantly, in North America and Europe. What this means is simple: Even though Sony's PlayStation 3 won't go on sale for several months, it's already sewn up Japan, the third largest video game market in the world. Back to the drawing boards.

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why don't they just send the remaning xbox 360 over to usa and then they will sell the rest of the xbox 360 units

brandon -December 19, 2005



The reason they don't ship them back is probably the BIOS on them is set for Japan and will not play in North America. Microsoft is shipping new Xbox 360 every week to retailers. The effort to reload BIOS on the ones in Japan is not worth it.

I don't think the Xbox 360 is doing that bad in Japan. If you take in account that they didn't have one Japanese oriented title at launch. The Japanese consumer wants Japanese games. They all wanted Dead Or Alive 4. Microsoft should have waited to release Xbox 360 until Dead or Alive 4 was ready to ship. Once DOA4 is ready and the other Japanese developers have theirs ready to go this spring we will see Xbox 360 out sell the original Xbox.

Joe Marszalek -December 21, 2005



I hear it's doing ok - http://www.xbox365.com has sales details paul is a doomer and gloomer. merry xmas folks. I love my 360

MarcoMerrick -December 25, 2005


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